over the five days of the temporary installation

a total of

323

people have tried this experience

Low HRV
(Excitement - Stress)

High HRV
(Mindfulness - Calm)

2 People have cried from joy

only 4 people were able to keep the room blue the whole time

2 people felt frustrated because they were fixated on making the room blue

some people stayed in for more than 10 minutes

men were able to maintain a color longer than women. women have experienced more variety of colors.

all the 323 people turned the room blue when they were meditating

" i've never realized how judgmental i am of my experience 

until i tried sensorium1, thank you, thank you so much. "

meet the team

DENIZ URAL

the founder & designer

jean-christophe

foolchand

THE FABRICATOR 

steve karpik

the computer scientist

the committee

Mathew lincez

Design Research & Innovation Strategic Foresight, Storytelling

DYLAN HORVATH

Engineer, Industrial Designer, Entrepreneur

alexander manu

Strategic Innovation Advisor, Author, Speaker and Educator 

aylin doyle

Industrial Designer, Entrepreneur, Exhibition & Experiential Designer

Sady ducros

Design Research & Innovation, Strategic Foresight

hesam masoumi

Design Strategy, Product and Experience Design

testimonials

we are all one

LOCATION

The location is custom built to fit the vision of the project from 

a tiny maquette to reality.

technology

TECHNICAL PROCESS

EEG DATA

Through experiments with EEG data and MUSE2, it was clear that within the time limitations brainwaves were too complex of a data stream to work with. 

heart rate DATA

Looking into heartbeat data as for our input, we've had software compatibility issues with MUSE2. We started to consider other products for the collection of biofeedback. 

heart variability DATA

After further research, we came across another data input: heart rate variability. Heart rate variability data is different from the basic heart rate. This data measures the time variance between heartbeats and indicates more about the physiology of a person and how much their breathing is in tune with their bodies. 

While still looking into other products, we found Corsense. This device is compatible, easy to use and collects heart rate variability. Perfect.  

I call these moments mini performances. They are experiences that appear and disappear in a second like unique and fleeting light reflections. These moments create a trail of wonderment and trigger curiosity in us. 

 

Imagine you are on a rooftop, all of a sudden you see a bubble floating, a single bubble. That is a mini performance. Or when you are walking outside with your headphones on, listening to a piano song, and as the last note hits, it slowly starts raining. 

 

The world is filled with mini performances and life is a playground. 

there is magic in everyday life

I once saw a baby observing his hand as if this was the very moment he realized it was his own. He looked it over and over with astonishment, pupils dilating. I thought to myself, at what point in our lives do we lose the sense of discovery and amazement?   

 

Sentient and transformative space experiences have the power to remind us to look at ourselves and our surroundings with this same sentiment. They allow us to discover ourselves in a new light, within spaces that become an extension of us, reflecting our beings, thoughts and feelings. 

 

This philosophy is an opportunity for designers to create new behaviors and interactions for both spaces and humans.

WHAT IS WRONG WITH YOU?

NOTHING.

A FUTURE OF VALUES

The world is suffering from a loss of values. Social media and consumerism have changed our culture and our values. We are accustomed to replace everything we own very quickly, sometimes even our relationships. Instead of wanting more and more, we should be grateful for what we have at this exact moment and learn to be content with it. 

 

The less meaningful relationships we have, the less connected we feel. When we disassociate, our sense of time and space are separate from everyone. The more we lack connection, interaction, discovery and purpose, the more problems like loneliness and depression will keep being on the rise. 

 

Some of us believe that there is something inherently wrong with us, but there is nothing wrong. I want to create spaces where everyone can freely and fully vibrate in the frequency of their own beings. 

 

I envision an inclusive future full of connection, full of love and kindness, full of magical moments, full of healing through dance, music and lights. I am ready to work hard with my endless passion to transform people’s lives through transformative space experiences. 

The value of designing experiences will be more important than ever in the future. 

 

As automation is taking over, we have more time to understand what life is about. This is living in the moment and sharing. 

 

The future of experience is innovative, sentient and transformative space experiences that allow humanity to reach collective elevation. 

MINDFULNESS

Holistic awareness is an integral part of experience. We are meant to live in our senses, not in our heads. Once we are present in our bodies, our minds and our spirits, we are ready to experience something fully. 

 

Self-consciousness is one of the things that pulls us out of a moment. By practicing mindfulness, we can learn to allow ourselves to be seen and to be vulnerable without letting our fears guide our lives. 

 

Through teaching mindfulness as a way of experiencing, people’s sensory awareness is maximized to absorb the full effects of a moment. 

RESEARCH

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Performance is a universal need and it is interrelated with every aspect of life. Our natural calling for rituals, dance and music remains consistent throughout history, regardless of where we are in the world. 

 

Sensory experience is what keeps us connected with our surroundings, ourselves and others. We are sentient beings and we need to live within systems that recognize that.  

 

Sentient and transformative space experiences have the power to unite and connect people. This will be the beginning of healing our world, one step at a time. 

No matter where we come from, no matter what our realities are, we all need love, the sense of belonging, community, connection and purpose to have a functioning, healthy and balanced life. 

 

Sentient and transformative space experiences, like love and kindness, will play a big role in healing our world.  

opportunity map

Everything is connected. 

 

This map is a visualization of opportunities for the future of sensoriumx. This map could be reorganized and reused over and over again in order to achieve a different outcome. 

we do not exist without spaces and spaces do not exist without us

This is a relationship.

healing our world

Imagine that we live in a world where people feel deeply connected to themselves and to their surroundings. Imagine a future where instead of taking medications, we are prescribed experiences. Imagine that we can prevent and treat diseases with experiences. 

 

Our understanding of health must change on a fundamental level by reaching a more holistic approach. Our spiritual, mental and physical states are all interrelated. This understanding is the beginning of collective healing, it is a chain reaction in the process of healing our world.

stakeholders

a giant hug

Imagine that you receive the biggest hug you could ever receive from a space. Sentient and transformative space experiences will allow people to share their own worlds without them explaining it. This philosophy is incredibly powerful because it gives people the sense that they are making a difference and that their existence is meaningful and impactful. 

THIS PHILOSOPHY IS NOT LIMITED TO PHYSICAL SPACE , NOR A SINGLE OUTCOME. 

 My starting point, Sensorium1, is only one of the millions of possibilities of how this philosophy could be portrayed. 

DISTANCING

I have added a “distancing phase” to the 5 steps of experience. This phase distances the audience from their daily lives and ensures that when they enter, they can enter fully present physically and mentally. A distancing phase can have many forms ranging from a meditation session,to a quiet staircase, to a long tunnel or hallway. In the case of Sensorium1, the distancing phase is a quick mindfulness practice. 

 

The stronger the responses of the spaces are according to their audiences, the stronger the relationship will be; which will remain the audience present in that moment. 

SCENARIO & USER MAPS

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FUTURE SCenaRIOS

1/5
1/8

I have built on an existing experience formula to be integrated into many different systems in the future. By plugging in information depending on location, story, desired target, goals and stakeholders; many different outcomes will be achieved.  

branding &

business

BUSINESS MODEL

PERCEPTUAL MAP

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This book is printed as a hardcover book

© 2020 by Deniz Ural